adiCup 2010

To commemorate the 2010 FIFA World Cup™, adidas' 9th annual FANATIC soccer tournament in New York City is "going global" with a new name - adiCup, 2010 FIFA World Cup™ edition. A record 28 teams will compete Saturday, May 22nd on the main field at New York's Pier 40, where the event first began eight years ago.

Hosted by adidas, FANATIC was created in 2002 as an immersive experience of soccer and community in New York. adidas sought out an eclectic mix of ‘football’ enthusiasts; an assortment of teams made up of originative activators in the creative scene. From music and media to fashion and hospitality, those involved were hand picked to re-engage the culture in downtown New York with the sport of soccer. Since its inception, FANATIC has grown with every passing year, drawing an abundance of teams vying to compete, and crowds of up to 1,500 soccer ‘fanatics’ and counting. In addition, the tournament was interpreted on a global scale in select cities every four years during FIFA World Cup™, and adiCup was born.

We're taking part in London, alongside teams from Rolldeep, Crooked Tongues, talkSPORT and loads more.

You can check out our team here and track our progress on the site too.