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We interview Snapclicker about the creative process behind the art for Xtrah's 'No Good' - recently released on Metalheadz Platinum and available to buy from HERE
Giclée prints on 300gsm quality paper of the art can be bought from
HERE (only 15 copies made, each one is individually hand numbered and signed.)
Did you do the artwork for the release or was it something you had already drawn?
I've worked with Xtrah on a few projects in the past but never on a full artwork. As soon as I heard about the Headz project I jumped at the chance to get involved. It's not every day you get to work with a label like Metalheadz and the music itself is so strong.
I think 'No Good' is the best thing Xtrah's written to date so I knew I wanted to pull out something serious on the visuals which meant starting something from scratch.
Did you set out to draw something specific or did it evolve naturally?
Xtrah's been great about allowing me the space to do my own thing with this. He trusted me to come correct with something decent. It evolved pretty naturally, I just locked myself in the studio and thrashed it out until I was happy to submit it. Luckily both the label and the artist were into the vibe!
Talk us through your process when it comes to realising an idea for your art - is there a process or can it be fairly organic?
The music always comes first. I think the art of genuinely moulding artwork to a release has kind of been lost over the years. Things seem to have been reduced to making an Akme iTunes thumbnail you know? I'm not into that. Good labels should pay as much attention (and paper..!!) to the visual side of a release.
There's no point in a producer slaving away tirelessly for months on mixdowns just for some clown to ruin the artwork! I'm sure we've all bought records on the cover alone, I want to try and continue that into the digital generation. Once I hear the music for a release, everything else seems to fall into place.
What’s your favourite creative medium- art (in the traditional sense) or video making and why?
I've always preferred the art side of things to videos. The vids are great as it's a relatively new medium for me but i'm all about the stills really. I'm pretty old school when it comes to mediums and approaches. I'm pen and paper until a computer is totally necessary – probably like how some producers like to use old analogue and outboard gear..... Give me a pencil and a sketchbook and i'm happy!
Who are your favourite artists?
Graffiti writers like Mode 2 and Futura were big influences on me when I was younger. Teach, Gorey, Dizer, Twister, DDS, GT, special dedications to all the RT/ATG and BRS/THC cretins – they've all shaped what I do. I used to geek out reading the sleeve notes and memorising all the record label designers. Ben Drury and Will Bankhead, all the Mo Wax and Ninja Tune stuff. They were my comicbook superheroes. I feel like Peter Parker living the dream right about now. I've been lucky to be surrounded by creative people all my life.
SOME STEP BY STEP IMAGES FROM THE RELEASE ART: